Efficient Out-Of-Box Demos
Boosted Sales of IT Multinational

Client Challenges

• After working diligently for years, the client was ready with an application lifecycle management (ALM) product, their flagship offering targeting major markets
• The client was well versed with the importance of persuasive and interactive customer interaction to effectively answer customer questions and pinpoint acute product differentiations
• Its absence left the client without an effective and tested product demo that would demonstrate the product’s use, features, and business impact in a convincing manner
• Also, their dispersed sales force demanded robust remote access functionality for multiple users

• We further found other challenges that the client was battling with-
• Substandard content which proved ineffective in showcasing the ALM product’s role in application development
• No secured identity management functionality for the application
• Lack of social media integration
• No framework for unified service layer
• Enabling the dispersed salesforce across the globe to run demo independently
• No provision for easy user management

Our Solutions

• Through demos, the client wanted to convince the IT Decision Makers (ITDMs) about ALM product’s ability to reduce cycle times, eliminate impediments and deliver higher value
• We started to ideate the solution around the same message and created a cascading flow of presentations
• We gave it a look of online media channel and allowed viewers to log in using their Facebook, Gmail or Yahoo! Credentials
• While designing and implementing the presentations, we ensured that-
• It will be possible to access presentations from desktops, mobiles, and tablets
• They will accept Facebook/Google/Yahoo!/Live IDs for log in
• Twitter API will enable live social updates
• Product’s project management features like backlog creation from PowerPoint, task board and forecasting will get demonstrated through presentations
• CloudShare solution will give authorized users independent control over the demo
• Virtual hard drive packaging and cloud hosting will support robust remote access